Glossar

Advertising | Werbesystem

A-/B-Test | Testing

AE-Provision | Werbebranche

AIDA Modell

AIDA-Formel | Marketing

AMP / Accelerated Mobile Pages | Technologie

AR | Augument Reality

AdSense | Google AdSense

AdServer | Onlinemarketing

AdWords | Werbesystem von Google

Advertorial | Werbung

Agile Developement | Online

Animation | Technik

Anzeige | Werbemedium

Art Director – AD | Jobbezeichnung in der Werbebranche

Arztpraxismarketing | Marketing

Augmented Reality | Technologie

Außenwerbung | OOH

Backlink | Onlinemarketing

Banner | Werbung

Barrierefreies Webdesign | Konzeption

Benefit | Marketing

Benutzerfreundlich | Usability

Beratung | Berufsfeld in der Werbebranche

Big Data | Analyse

Bildagentur | Dienstleister

Bilddatenbank | Technologie

Black Hat SEO | Onlinemarketing

Booklet | Werbemittel

Bootstrap | Framework

Brand Awareness | Marketing

Browser | Technologie

Bruttokontakte | Marketing

Business to employee – b2e | Abkürzung

Button | Website

Börsengang | o. Initial Public Offering (IPO)

CDN | content delivery network

CI | Corporate Identity

CMS | Content Management System

CR | Conversion rate

Cache | Server

Chatbot | Technologie

Clickdummy | Testing

Clusteranalyse | Marketing

Co creation | Zusammenarbeit mit dem Kunden

Coaching | Beratung

Content Marketing | Marketing

Conversion Rate | Onlinemarketing

Cookie | Onlinemarketing

Copy-test | Testverfahren

Copywriter | Jobbezeichnung

Corporate Design | Design

Corporate Fonts | Corporate Design

Creative Commons | Lizenz

Creative Director | Marketing

Cross-Selling | Vertrieb / Verkauf

Crossmedia | Marketing

Custom mode | Marketing

Customer Journey | Marketing

Customer Lifetime Value | CLV

Data Driven Advertising | Marketing

Data Mining | Methode

Datenbank | Programmierung

Dauerwerbesendung | Werbeformat

Deadline | Werbebranche

Deep Link | Programmierung

Design thinking | Marketing

Design | Marketing

Dialogmarketing | Marketing

Digital Natives | Zielgruppe

Digitalisierung | Online-Marketing

Direktmarketing | Marketing

Display | POS

Display-Advertising | Online-Marketing

Emotional Advertising | Marketing

Employer Branding | Markenbildung

Film Script | Filmisches Darstellen

Hidden Link | SEO

Idee | Kreativität

Inbound-Marketing | Marketing

Influencer | Marketing

Innovation | Ideen

Internet of Things | IoT

Java Script | Programmiersprache

Kanban | Web

Key Performance Indicator (KPI) | Metrics

Key Visual | Werbung

Kommunikationsmatrix | Kommunikation

Künstliche Intelligenz (AI) | Artifizielle Intelligenz

Lead | Marketing

Leitbild | Marketing

Leitidee | Marketing

Machine Learning | Technologie

Marke | Marketing

Markenberatung | Marketing

Markenclaim | Marketing

Markendach | Marketing

Markenpositionierung | Marketing

Market value proposition | Marketing

Marketing Automation | Effizienz